AN INTERNATIONAL RELAUNCH OFF TO A PROMISING START
“Making the World Laugh, Everywhere in the World”
Quebec, Thursday, November 21, 2024 – Juste pour rire / Just For Laughs is celebrating its triumphant return to the international stage with the remarkable success of the Just For Laughs Sydney Festival in Australia. This first event under the leadership of the new ownership marks the beginning of an ambitious relaunch for the brand, reaffirming its status as a global leader in comedy.
JUST FOR LAUGHS SYDNEY: AN OUTSTANDING EDITION
From November 18 to 23, Sydney transformed into a global comedy hub with a stellar lineup of renowned comedians from both the international and Australian scenes. Over the course of 7 days, the festival presented more than 20 shows, featuring nearly 50 performers across 8 iconic venues, including the legendary Sydney Opera House, a symbol of the city.
With over 50,000 tickets sold, this event brought a fresh wave of laughter to tens of thousands of comedy fans.
Adrian Bohm, longtime strategic partner, stated:
“We are thrilled to continue our 12-year journey with Just For Laughs, collaborating with Sylvain Parent-Bédard and the new leadership team to elevate Just For Laughs Sydney to even greater heights. This partnership strengthens the legacy of this iconic festival, bringing more laughter and unforgettable moments to Sydney audiences.”
This successful project cements Just For Laughs’ position as an undisputed leader in comedy, with a brand celebrated and recognized worldwide.
TOWARD A GLOBAL RELAUNCH AND A MEMORABLE 2025 EDITION IN MONTREAL
As the Sydney festival reaches its peak, Sylvain Parent-Bédard, President and CEO of Juste pour rire / Just For Laughs, is on site to plan for the future. Collaborating with broadcasters, producers, sponsors, and world-renowned artists, he is working to position the 2025 Montreal edition as a must-attend event on the international entertainment calendar and the ultimate global comedy gathering.
“This is a pivotal moment for Juste pour rire / Just For Laughs. We are honored to continue the journey of this great cultural institution and deeply grateful to our partners who share our enthusiasm for the 2025 relaunch. Our mission is clear: Making the world laugh, everywhere in the world.”
– Sylvain Parent-Bédard, President and CEO
A NEW ERA FOR JUST FOR LAUGHS
With Sydney as the starting point, Juste pour rire / Just For Laughs continues to demonstrate its ability to bring people together and innovate in collaboration with top talent. On the brink of a new era, the organization aims not only to strengthen its legacy but also to explore new horizons in the world of comedy entertainment.
ABOUT JUST FOR LAUGHS
Founded in 1983, Just for Laughs is a global comedy leader. The company organizes several festivals, including the world’s largest comedy festival in Montreal. Just for Laughs has contributed to launching the careers of numerous famous comedians and entertains millions of viewers each year through its festivals and content broadcast in over 150 countries.
Just for Laughs manages artists’ careers, produces shows, musicals, TV series, and films. It is also the organizer of the annual ComedyPRO conference. Just for Laughs is a flagship brand of the Just for Entertainment Group, which, since its creation in 1997, has established itself as an international leader in the entertainment industry.
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